Differences

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--- merkalt:facebook_application [2010/06/22 07:14] – created dmitriy
+++ merkalt:facebook_application [2010/06/29 20:42] (current) – dmitriy
@@ Line 7: / Line 7: @@
 ) fit motif selector into widget - probable solution is to re - work it as popup layer
-=== marketing target ===
+=== Specification ===
-The whole point of making such an app must be to harnest the power in social media. Something with dicount if telleing friends or useing "like" button etc.
+As a layout for widget could be used slightly re-formatted design area
-it must in some way have an viral effect giving discount as a reward for referencing the site.
+from merkalt.no.
+{{:merkalt:widget_01.jpg|}}
- The main focus should be the viral effect. I think if customers ends up on merkalt.no/facebook it will be ok and maybe even better compared to a less functional facebook rendering function.
+Three text lines, font and alignment selectors should be presented in
+widget box as like as control buttons from design area.
+I think, button "Velg motiv" could be added also to allow motif selection.
+When user clicks this button, motif selector should be shown.
+Motif selector could be realized as a pop-up layer with the same
+functionality which is currently used on merkalt sites.
+The changing of any parameter which affects on label design (text,
+font, alignment or motif) will cause label preview refresh.
+Button "Order label" is intended to post label design data from widget
+to merkalt site and redirect user to merkalt site standard purchase page.
+This page will be pre-filled with the data for the customized label, obviously the customer would be able to do all standard things
+In other words, user could make label design in widget box but
+checkout procedure and order sending will be performed on the standard
+page on merkalt site.
+== discounting option ==
+The end user who came from facebook WILL NOT have an access to standard tell a friend feature after purchase. Instead of it the widget will include a reference tool which would let the user invite friends real easy using his/her friends list. The person gets 1 or 2 % discount for each invited friend (setup in settings - discount per invited). Invited friends will not get discounts. Discounts will be applied as the extension for existing coupon discount system.