Differences

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--- merkalt:facebook_application [2010/06/24 10:21] – dmitriy
+++ merkalt:facebook_application [2010/06/29 20:42] (current) – dmitriy
@@ Line 7: / Line 7: @@
 ) fit motif selector into widget - probable solution is to re - work it as popup layer
-=== marketing target ===
+=== Specification ===
-The whole point of making such an app must be to harnest the power in social media. Something with dicount if telleing friends or useing "like" button etc.
-it must in some way have an viral effect giving discount as a reward for referencing the site.
- The main focus should be the viral effect. I think if customers ends up on merkalt.no/facebook it will be ok and maybe even better compared to a less functional facebook rendering function.
-=== Speciification ===
 As a layout for widget could be used slightly re-formatted design area
@@ Line 24: / Line 17: @@
 Three text lines, font and alignment selectors should be presented in
 widget box as like as control buttons from design area.
 I think, button "Velg motiv" could be added also to allow motif selection.
 When user clicks this button, motif selector should be shown.
 Motif selector could be realized as a pop-up layer with the same
 functionality which is currently used on merkalt sites.
 The changing of any parameter which affects on label design (text,
 font, alignment or motif) will cause label preview refresh.
 Button "Order label" is intended to post label design data from widget
-to merkalt site and redirect user to checkout page.
+to merkalt site and redirect user to merkalt site standard purchase page.
+This page will be pre-filled with the data for the customized label, obviously the customer would be able to do all standard things
-Checkout page should be presented as "shopping cart and order form"
-area - all functionality of step 4 section from merkalt sites.
 In other words, user could make label design in widget box but
-checkout procedure and order sending will be performed on the special
+checkout procedure and order sending will be performed on the standard
 page on merkalt site.
+== discounting option ==
+The end user who came from facebook WILL NOT have an access to standard tell a friend feature after purchase. Instead of it the widget will include a reference tool which would let the user invite friends real easy using his/her friends list. The person gets 1 or 2 % discount for each invited friend (setup in settings - discount per invited). Invited friends will not get discounts. Discounts will be applied as the extension for existing coupon discount system.